FLNR

observer-participant, digital culturalist, IslandEr.

After these popular blockbusters spin around your DVD player for an hour or two, thermal ink on the disk changes to a Domino’s pizza and releases a hot cheese smell. 

Because you’ve always wanted to eat a DVD. 

Fans love to coach from the sidelines. So Carling made a custom Cup competition where South African soccer fans got to select the squads and vote on live substitutions. 

The social impact was (predictably) massive. 

Puma’s Dance Dictionary is an interactive platform where written messages are re-composed as freestyle dance moves. The resulting “phrases” can be shared across social networks. 

Call it body semiotics, but don’t belittle it as interpretative dance

Somehow it’s supposed to sell fragrances. 

Visualizing the impact of a bug repellent, this Italian billboard features a sticky swath of flypaper. 

A few days after it was posted, curious Milanos saw the product’s power in over 230,000 local insects.